I am often inspired by store front displays — they create the first impression before you walk into a store. The most inspiring ones are never obvious; they are usually an introduction to a story you are about to read. It grabs your attention and makes you wonder. For Issey Miyake’s Spring/Summer 2012 collection of ELTTOB TEP, he has enlisted WOW a visual design studio to create a stunning window display called ‘Bloom Skin’ out of a single piece of organdy fabric. It is the same type of fabric used throughout his new collection. WOW installed and aligned eight computer-controlled fans in the store windows and programmed them to rhythmically turn on and off. The barely-there organdy fabric would then dance with a wave-like motion. The simplicity and minimalistic nature of the design, in turn, brings a mesmerizing and powerful celebration of the dancing fabric.