‘Bloom Skin’: Issey Miyake’s Dancing Window Display

I am often inspired by store front displays — they create the first impression before you walk into a store.  The most inspiring ones are never obvious; they are usually an introduction to a story you are about to read.  It grabs your attention and makes you wonder.  For Issey Miyake’s Spring/Summer 2012 collection of ELTTOB TEP, he has enlisted WOW a visual design studio to create a stunning window display called ‘Bloom Skin’ out of a single piece of organdy fabric.  It is the same type of fabric used throughout his new collection.  WOW installed and aligned eight computer-controlled fans in the store windows and programmed them to rhythmically turn on and off.  The barely-there organdy fabric would then dance with a wave-like motion.  The simplicity and minimalistic nature of the design, in turn, brings a mesmerizing and powerful celebration of the dancing fabric.



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